Piros Signs
  • Home
  • About
  • Services
    • Custom Fabrication and Sign Design
    • Sign Installation
    • Sign and Lighting Service
    • Digital Signs and Scoreboards
  • Types of Signs
  • Projects
  • Service Area
  • Locations
  • Referrals
  • Reviews
  • Contact Us
Request a Quote
(636) 464-0200
(636) 464-0200
Request a Quote

Projects

Blog –

Blog Entry

Contact Us
How to Choose the Best Custom Sign for Your Business
Category: Commercial Signs
Apr 4, 2025

Your business sign is more than just a display—it’s a powerful branding tool that enhances visibility and leaves a lasting impression. Whether you’re opening a new storefront or rebranding, choosing the right custom business sign is essential for attracting customers and reinforcing brand identity. This guide will help you navigate the key factors in selecting the best sign, from materials and size to branding alignment.

Key Factors to Consider When Choosing a Custom Sign

Selecting the Right Material for Your Custom Business Sign

The material you choose directly impacts durability, aesthetics, and functionality. Here are the most common options:

Metal Signs – Best for offices, law firms, and corporate settings. These signs are durable, professional, and weather-resistant, making them ideal for long-term outdoor and indoor use.

Acrylic & Plastic Signs – A cost-effective and versatile option, acrylic and plastic signs work well for retail stores, salons, and indoor displays. They offer a sleek look and can be customized with vibrant graphics.

Vinyl Graphics – Ideal for storefronts and temporary promotions, vinyl signage is affordable and easy to update. It’s commonly used for window decals, banners, and vehicle wraps.

Neon & LED Signs – If night-time visibility is crucial, neon and LED signs provide a bright, eye-catching display. Bars, restaurants, and entertainment venues benefit from these illuminated options.

Determining the Right Size for Your Business Sign

Viewing Distance & Legibility

Your sign should be easily readable from the distance customers will view it. A good rule of thumb is:

  • 1-inch letter height per 10 feet of viewing distance for optimal readability.
  • Large roadside signs may need letter heights of 12 inches or more for clear visibility.

Location Considerations

  • Storefront Placement: A sign positioned at eye level with clear, bold lettering ensures easy recognition.
  • Roadside Placement: Signs placed higher need larger font sizes and brighter colors for visibility.
  • Zoning Laws: Be sure to check local height restrictions and permit requirements before installing your sign.

Aligning Your Sign with Your Brand Identity

A well-designed sign should match your brand’s color scheme, fonts, and overall aesthetic to create consistency across marketing materials.

  • Luxury businesses (spas, jewelry stores) often use sleek metal or acrylic signs for a sophisticated look.
  • Bars, diners, and entertainment venues benefit from neon or LED signage to attract customers at night.
  • Retail shops often use bold, colorful graphics that reflect their branding and promotional offers.

Common Mistakes to Avoid When Choosing a Custom Sign

  • Overcomplicated designs – Too much detail reduces readability. Keep it clear, bold, and easy to read.
  •  Ignoring permit regulations – Failing to comply with local signage laws can result in costly fines and replacements.
  • Choosing the wrong material – Not all materials are suited for outdoor conditions. Metal and acrylic withstand the elements better than some plastics.

FAQ Section

Q1: What is the best material for an outdoor business sign?
A: Custom metal signs (aluminum or stainless steel) are the most durable and weather-resistant options for outdoor use.

Q2: How big should my business sign be?
A: A good rule is 2-3 inches per foot of viewing distance to ensure readability from afar.

Q3: Are illuminated signs worth the investment?
A: Yes! LED and neon signs increase visibility, especially for businesses open late, such as restaurants, bars, and retail stores.

Conclusion

Choosing the perfect custom sign involves careful consideration of materials, size, and branding alignment. A well-designed sign boosts visibility, attracts customers, and strengthens brand identity.

Recent Posts

  • What Are Pylon Signs and How Can They Benefit Your Business? 

    May 1, 2025
  • Maximizing Outdoor Signage: Pylon, Hi-Rise, and Monument Signs for Visibility

    May 1, 2025
  • Signage Permits: What You Need to Know Before Installing Your Custom Sign

    May 1, 2025
  • The Cost of Custom Business Signs: What to Expect 

    May 1, 2025
  • Custom Metal Signs vs. Acrylic: Which One is Right for You? 

    May 1, 2025
  • How to Choose the Best Custom Sign for Your Business

    April 4, 2025
  • Custom Business Signs: The Key to a Memorable Brand

    April 4, 2025
  • The Ultimate Guide to Custom Signs: How to Boost Visibility & Brand Recognition

    April 4, 2025
  • The Cost of Non-Compliance: Legal Issues in Commercial Signage

    April 4, 2025
  • Understanding Local Signage Laws: A Business Owner’s Guide

    April 4, 2025

Piros Signs

About – Blog

Copyright © 2025 | All Rights Reserved

1818 Old State Road M
Barnhart, MO 63012

  • Facebook
  • X
  • Instagram
  • LinkedIn
  • Google